8/01/2007

12種廣告原型

ExperienceCurve上提出了12種廣告的原型,
表列如下:

1. the demo
2. show the problem
3. symbolize the problem
4. symbolize the benefit
5. comparison
6. exemplary story
7. benefit causes story
8. testimonial
9. ongoing charecters or celebs
10. associated user imagery
11. unique personality property
12. parody or borrowed format

或是看看下面的Video



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參考連結:
ExperienceCurve:The 12 Types of Ads

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